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Stripped skin, that same sharp alcohol smell, packaging that looked like it belonged in a hospital drawer. We used hand sanitizer every single day and dreaded it every single time. We kept waiting for a brand to fix it. When nobody did, we decided we'd rather spend a year figuring it out ourselves than carry another bottle we didn't like.
We're not chemists who fell into skincare. We're consumers first, our CEO included: they carry a bottle in their bag just like everyone else here. Every formula gets tested on our own hands for weeks before it's allowed anywhere near a bottle. If a scent fades too fast, if a texture feels sticky, if the packaging doesn't make us smile when we dig it out of a bag, it goes back to the drawing board. Cute was never going to be the excuse for cutting corners.
Pretty packaging with a real formula behind it, not the other way around.
Layered, wearable scents built to replace your perfume, not fight it.
Cruelty-free and gentle on skin, every formula, every single time.
We're customers first. Nothing ships until we'd carry it ourselves.
"We're not just the people behind this brand. We're the first customers. Every scent, every charm, every refill lives in our own bags before it ever reaches yours."
Team Kloudie
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