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Eight ingredients stay exactly the same in every bottle. The ninth, the essential oil, is where each scent family gets its own personality, using a different oil or blend every time.
Every Kloudie scent comes from real essential oils, never a synthetic "perfume" or "fragrance" blend. Those blends can hide dozens of undisclosed chemicals, some of them toxic, behind a single word on the label. We just don't use them. And no, they don't smell worse because of this. Try it for yourself.